Two-wheeled-type
Transport for London (TFL) has commissioned this uplifting artwork to promote cycling in London. Inspirational wording has been moulded into bike frames which have been shot in sunny, green settings from across the city.
The overall feeling is of a utopian cycle haven. I’ve cycled in London almost every day for eight or nine years and while it’s not perfect—it is certainly improving and becoming more popular all the time. I especially like the lighting in these images, which apparently was hard to achieve in all the rain!
Seen all over the capital in advertising and information materials, it was produced by M&C Saatchi and created by Andrew Long and James Millers. The photography was commissioned to Jason Hindley and the CGI to Smoke & Mirrors.
(via typeworship)
(Source: airows)
Killer Sales Copy?
If you’re selling a clapped-out 25-year-old washing machine with a $1 reserve on an auction site, would you describe it like this?
It’s the loudest most violent sounding washing machine I have ever encountered. It makes guests scared and children cry. I’ve lived with it like that for almost a year and it still scares me.
[…]
On heavy duty spin cycle it sort of sounds a bit like the tortured howls of 1000 undead writhing in the sulphury pits of hell mixed with a train with carriages full of scrap iron sliding down the road with no wheels, on fire, into a bell factory.
[…]
If your [sic] in a fix and need a cheap washing machine and are either completely deaf or hate your neighbours this baby is for you.
So what’s the secret to a killer sales copy?
In a word “engagement”. Through a spot of creative writing do you give the infernal contraption a vivid identity that catches people’s attention and then their imagination?
What do you think?
Creative B&B Hotels Advertisement - Yaratıcı B & B Hotelleri Reklamı










